Established Georgia outdoor adventure brand transitions to new ownership with plans to expand its mission while honoring the community and identity built over the years.
GEORGIA — August 2026 — Expedition Georgia, an established outdoor adventure brand and community known for exploring Georgia by trail, road, and backcountry, is entering a new chapter under the ownership of Steven Lash, founder of outdoor adventure brand SawtoothBound.
The transition comes as longtime owner David Yates passes stewardship of Expedition Georgia to Lash, a longtime friend and fellow outdoor adventurer.
“Expedition Georgia has always been about getting out there and experiencing what Georgia has to offer,” said Yates. “Steven and I have shared a lot of miles and adventures over the years, and I’m excited to see where he takes it from here.”
Lash plans to preserve the Expedition Georgia name, identity, and community while gradually expanding its focus beyond its overlanding roots into a broader Outdoor Adventure Travel platform.
“David built something with Expedition Georgia that already has history, credibility, and a community behind it,” Lash said. “I’m not interested in replacing that. I want to build on it.”
That next chapter will continue to include off-road exploration and overlanding while expanding into hiking, backpacking, paddling, camping, road trips, and other ways of exploring Georgia and the surrounding Southeast.
A major emphasis will be on creating practical adventure resources that help people get outside and experience these places themselves—from accessible day trips and weekend escapes to multi-day expeditions combining several types of outdoor travel.
For Lash, the acquisition also creates a natural connection with SawtoothBound, the outdoor adventure brand he founded following a seven-day backpacking trip through Idaho’s Sawtooth Wilderness in 2017.
“SawtoothBound has always been rooted in the idea that adventure doesn’t have to be reserved for experts or once-in-a-lifetime trips,” Lash said. “Expedition Georgia gives us an opportunity to put that philosophy to work right here at home—to find great adventures, document them well, and give people what they need to go experience them for themselves.”
Yates will remain an important part of the Expedition Georgia story, and both agree that the transition represents an evolution of the brand rather than a reinvention of it.
The name stays. The community stays. The adventure continues.
More information about Expedition Georgia’s next chapter, including new trips, expedition guides, stories, and community initiatives, will be announced in the coming months.
About Expedition Georgia
Expedition Georgia is an outdoor adventure brand and community dedicated to discovering and sharing opportunities to explore Georgia and the Southeast. Originally rooted in overlanding and off-road exploration, Expedition Georgia is expanding its coverage to include hiking, backpacking, paddling, camping, road trips, and multi-discipline outdoor expeditions.
About SawtoothBound
SawtoothBound is an outdoor adventure brand founded by Steven Lash following a 2017 backpacking expedition through Idaho’s Sawtooth Wilderness. Its mission is centered on making meaningful outdoor adventure approachable and encouraging people to stop waiting for someday and start exploring.
Media Contact
Steven Lash
Expedition Georgia